Ceretin

2007-06-29T05:42:28Z

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'''"Ceretin is a drug used to sharpen attention and provide selective cognitive enhancement." - [http://www.cognivia.com/products/ceretin/'''Cognivia].

''See also: [[Medication]]''

* '''Homepage:''' http://www.cognivia.com/products/ceretin/
* Development began on the first generation of Ceretin in 1992 (255AC)
* First sold in 1997 (260AC).
* Manufactured and sold by [[Cognivia]].
* In 2004 (267AC), licensing was granted for production of generic Ceretin.

* Acts to stimulate the brain, particularly the [http://en.wikipedia.org/wiki/Hypothalamus hypothalamus], [http://en.wikipedia.org/wiki/Frontal_lobes frontal lobes] and the [http://en.wikipedia.org/wiki/Hippocampus hippocampus].
* Sold as a small red pill in sealed blister packs.
* Effects last for approximately 24 hours.
* Often referred to as "Sharp Red", referring to the effect it has on you: it makes you "sharp" - more intelligent.

* Under continual development to improve effectiveness and lessen side effects.
** "Ceretin 6 is in its final test phase, having already shown significantly improved performance over the current generation of Ceretin." [http://story.perplexcity.com/archives/2006/04/cognivia_shareh_1.html]
**The next generation of ceretin will include developments from the last Mnemosyne variant.
**See: [[Ceretin 6 Preliminary Results]] for more on this.
**In short, the report discussion some anomalies which could hold the new pill from market.
**Indeed, the [[Cognivia Shareholder Update]] suggests difficulties are weighty.

{| border="0" cellpadding="10" width="70%" style="border: 2px solid #ddddff; background: #f3f3ff"
|
When [[pills|cognitive enhancers]] were made available on general release - in other words, not just as prescriptions from doctors - a number of people predictably tried to overdose in an effort to get 'more enhancement'. Luckily no-one died as a result, but some people did become seriously ill. Nowadays, pretty much all of Cognivia's products are made so that it's impossible to overdose on them - you can take as many pills of Ceretin as you want, but it won't kill you. It might give you a headache, but nothing worse, because they've added molecules that gradually render the drug ineffective the higher its concentration.

-- Kurt McAllister, "All About Ceretin Six" {{WaybackS1|www.thepathofleasttime.com/archives/2006/05/finding_the_out_1.html}}
|}

* Ceretin, like all enhancers, is prohibited in assessment and competitive environments including all tests, exams, sports and tournaments (like the [[PCAG]]).
* The target market is doctors, scientists, programmers, and other workers with mentally challenging jobs.
* From a social stand point, Ceretin (and other enhancers) play upon the Perplexian ideal of greater mental acuity. It is not enough to simply be smart when one can enhance one's brain and physically become able to think faster.
* Emailing ''ceretin (at) cognivia (dot) com'' reveals the side effects of the drug:

{| border="0" cellpadding="10" width="70%" style="border: 2px solid #ddddff; background: #f3f3ff"
|
Thank you for your interest in Ceretin. Ceretin is the market's leading
wide-spectrum cognitive enhancer and offers significant advances over
previous generations and competing products. However, as with all cognitive
enhancers, it does have mild side effects. These include possible
disorientation, mild synaesthesia, restlessness and agitation. For more
information, please contact your doctor.

Ceretin Customer Support, Cognivia
|}

==Advertising==
Ceretin is frequently advertised in the [[Perplex City Sentinel]] with the following slogans:
*Problems Untangled
*Stay Sharp
*Faster, Sharper and More Alert

==Illicit Ceretin==
Potentially harmful black-market versions of licensed drugs are a problem in Perplex City according to the [http://www.perplexcitysentinel.com/archives/2006/02/council_ignorin.html Perplex City Sentinel]. Black-market Ceretin was stated by the [[Perplex City Police Department|police]] as the official cause of death of [[Isaac Cymbalisty]]. CheapCeretin.com is one known place that supplied this sort of drug.

* '''Homepage:''' http://www.cheapceretin.com/

* Illegal seller of Ceretin imitations, who claim that their drugs are the genuine article.
* Appeals to the less discriminating clientele.
* Directs clients to handle accounts within [[PCBC]].
* Is under investigation and ligation from [[Cognivia]].

* '''Contact:''' mandy at cheapceretin dot com

'''Autoresponder'''
{| border="0" cellpadding="10" width="70%" style="border: 2px solid #ddddff; background: #f3f3ff"
|
Dear Customer,

THIS EMAIL HAS BEEN SHUT DOWN BY THE COGNIVIA LEGAL DEPARTMENT AND PERPLEX CITY

'cheapceretin.com' is selling illegal and dangerous fakes of the Ceretin
cognitive enhancer drug and we are in the process of closing down their bank and
website operations. Please do not attempt to make any transactions with
'cheapceretin.com' or any other similar sites.

Alexandra Treater
Cognivia.com
|}

==References==
''Ceretin may be mentioned more obliquely in other sources, due to it's pervasive nature.''

*'''[[Anna Heath|Anna Heath's]] Personal Site''' - http://www.perplexcityacademy.com/ah328451/
**17-MAR-06 - Guilty Conscience
**05-APR-06 - [[Cognivia]]
**19-APR-06 - Unexpected Fortune
**24-APR-06 - [[Oistin Meade|Oistin's]] Research
**02-MAY-06 - Ceretin 6

*'''[[Kurt McAllister|Kurt McAllister's]] Blog, The Path of Least Time'''
**entry, 13-MAR-06: ''Remapping'' - {{WaybackS1|www.thepathofleasttime.com/archives/2006/03/remapping_1.html}}
**entry, 10-MAR-2006: ''Counterpoint'' - {{WaybackS1|www.thepathofleasttime.com/archives/2006/03/counterpoint_1.html}}
**entry, 03-MAY-06 "All About Ceretin Six" {{WaybackS1|www.thepathofleasttime.com/archives/2006/05/finding_the_out_1.html}}
**entry, 04-MAY-06 "...breaks loose" {{WaybackS1|www.thepathofleasttime.com/archives/2006/05/breaks_loose.html}}

*'''[[Perplex City Police Department]]'''
** 02-MAR-06: Judicial Case no. PXC978C675 (Cymbalisty, Isaac) - {{WaybackS1|www.perplexcitypolice.com/enquiries/PXC978C675.html}}

*'''[[Perplex City Sentinel]]'''
**article, 12-JAN-06 "[[Iona Rodie|Iona]] Interviews... [[Dale Robarding]]" {{WaybackS1|www.perplexcitysentinel.com/archives/2006/01/iona_interviews_13.html}}
**article, 23-FEB-06 "[[Council]] Ignoring Dangerous Drug Trade" {{WaybackS1|www.perplexcitysentinel.com/archives/2006/02/council_ignorin.html}}

*'''[[Violet Kiteway|Violet Kiteway's]] Blog, Quirky Acuity'''
**14-DEC-05: ''Developments'' - {{WaybackS1|www.quirkyacuity.com/archives/2005/12/developments.html}}
**10-JAN-06: ''Granier Diaries Installment Four'' - {{WaybackS1|www.quirkyacuity.com/archives/2006/01/granier_diaries_3.html}}
**09-MAR-06: ''The Past Month'' - {{WaybackS1|www.quirkyacuity.com/archives/2006/03/the_past_month.html}}

*'''[[Cognivia]] Press Release'''
**10th Apr 2006: ''Shareholder Report March 269'' [http://www.hesh-intranet.com/heshencrypted/data/m7z5qsp9fh2jbsdl71tlnm05f01v5to6/CogniviaMarch.pdf link] (PDF)

* {{Card|082|Sharp Red}} is about Ceretin, and requires the player to investigate some of the Perplex City websites to find out its side-effects.

*'''Copied articles'''
** [[Cognivia Shareholder Update]]
** [[Ceretin 6 Preliminary Results]]

Perplex City Wiki - User contributions [en]

Ceretin