Ceretin

General

• Homepage: http://www.cognivia.com/products/ceretin/

• "Broad-spectrum cognitive enhancement drug with wide availability", sold by Cognivia

• Acts to stimulate the hypothalamus, frontal lobes and the hippocampus.
• Ceretin's effects last for approximately 24 hours.
• Is sold as a small red pill in sealed blister packs.

• First sold in 1997 (260AC)
• Is under continual development to improve effectiveness and lessen side effects
• In 2004 (267AC), licensing was granted for production of generic Ceretin

• Ceretin should not be taken by anyone participating in any sporting event, such as the PCAG.
• The target market is doctors, scientists, programmers, and other mentally challenging job workers.
• Advertisements for Ceretin appear througout the content of the Perplex City Sentinel
• Slogans: "Problems Untangled", "Stay Sharp," and "Faster, Sharper and More Alert."

• From a social stand point, Ceretin (and other enhancers) play upon the Perplexian ideal of the importance of mental ability. It is not enough to simply be smart, when one can enhance one's brain and physically become able to think faster.