Ceretin
"Ceretin is a drug used to sharpen attention and provide selective cognitive enhancement." - Cognivia.
- Homepage: http://www.cognivia.com/products/ceretin/
- First sold in 1997 (260AC).
- Manufactured and sold by Cognivia.
- In 2004 (267AC), licensing was granted for production of generic Ceretin.
- Acts to stimulate the brain, particularly the hypothalamus, frontal lobes and the hippocampus.
- Sold as a small red pill in sealed blister packs.
- Effects last for approximately 24 hours.
- Often referred to as "Sharp Red", referring to the effect it has on you: it makes you "sharp" - more intelligent.
- Under continual development to improve effectiveness and lessen side effects.
- Prohibited in assessment and competitive environments including all tests, exams, sports and tournaments (like the PCAG).
- The target market is doctors, scientists, programmers, and other workers with mentally challenging jobs.
- From a social stand point, Ceretin (and other enhancers) play upon the Perplexian ideal of greater mental acuity. It is not enough to simply be smart when one can enhance one's brain and physically become able to think faster.
Advertising
Ceretin is frequently advertised in the Perplex City Sentinel with the following slogans:
- Problems Untangled
- Stay Sharp
- Faster, Sharper and More Alert
Cheap Ceretin
Potentially harmful black-market versions of licensed drugs are a problem in Perplex City according to the Perplex City Sentinel. Black-market Ceretin was recently stated by the police as the official cause of death of Isaac Cymbalisty. CheapCeretin.com is one known place that supplied this sort of drug.
- Homepage: http://www.cheapceretin.com/
- Illegal seller of Ceretin imitations, who claim that their drugs are the genuine article.
- Appeals to the less discriminating clientele.
- Directs clients to handle accounts within PCBC.
- Is under investigation and ligation from Cognivia.
- Contact: mandy at cheapceretin dot com
Autoresponder
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Dear Customer, THIS EMAIL HAS BEEN SHUT DOWN BY THE COGNIVIA LEGAL DEPARTMENT AND PERPLEX CITY 'cheapceretin.com' is selling illegal and dangerous fakes of the Ceretin cognitive enhancer drug and we are in the process of closing down their bank and website operations. Please do not attempt to make any transactions with 'cheapceretin.com' or any other similar sites. Alexandra Treater Cognivia.com |
References
- Anna Heath's Personal Site
- Link. There are no individual post pages!
- 17th Mar 2006 - Guilty Conscience
- Kurt McAllister's Blog, The Path of Least Time
- Perplex City Police Department
- 2nd Mar 269 (2006): Judicial Case no. PXC978C675 (Cymbalisty, Isaac) - link
- Perplex City Sentinel
- Violet Kiteway's Blog, Quirky Acuity
- Puzzle Card: Sharp Red is about Ceretin, and requires the player to investigate some of the Perplex City websites to find out its side-effects.
