Summer Holiday

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  • Perplexians celebrate the oncoming of summer with The Summer Festival.
  • The Holiday Centers around the Summer Solstice, which is defined as the exact date when the earth is tilted farthest away from the sun.
  • This typically happens on or about June 21.
  • Retail Sales associated with the holiday have been on an upward trend for the last fifteen years.
  • Traditionally not a major gift-giving event, as in winter.
  • Consumers have begun to transition from traditional toy and joke gifts to larger and more expensive gifts.
  • Preceeding the major holiday are a variety of lesser events and occassions, including a Celebration of Water, which takes place 2 weeks before Midsummer.


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