Isabella Levenay

General

• Died: 2002 (265 AC)

• Isabella Levenay was, herself, a high fashionista of Perplex City
• Started her career of art and fashion in 1940 (203 AC) in the Artist's Quarter

• Has been described as "a draconian perfectionist who was cold to her family"
• She started an Upscale fashion store, also named Isabella Levenay.
• The Levenay fashion label is one of high fashion and prestige in the City.
• Primary sales products include shoes, handbags, clothes, and a highly-regarded chain of retreat spas.

• Since her death, the company she founded has scandalously become the staging ground for internal family feuding.
  • It is likely the company was shifting hands while Isabella was still alive
  • The back of Season 1 Card #139 - This Sentence Is False suggests the family has been feuding "for several decades"

• The Levenay corporate empire is estimated to be worth PCL 7.8 billion, as of July 2006.
  • This is up from PCL 7.2 billion, since July 2005.

• In mid-October The Levenay Company hired Ursa Hayden as a new designer, specializing in Earth-conceptualized fashions.

• Boutique house Flattery may have taken as much as 4% of the Levenay market share over the course of 268AC.
  • Oscar Levenay sees no threat from designer Rhygsveldt and Flattery, however. "Sales go up, sales go down," he said. "We stick to pure lines and colours, and nevermind passing fads. Levenay is about looking timeless."

Family

Oscar refers to "siblings", so there are assuredly more than 2 sons.

• Son: Oscar Levenay (Current CEO of Isabella Levenay company, lives in Ascendancy Point)
• Son: Raul Levenay (Died under mysterious circumstances)
• Daughter: Amadora Levenay (Has openly challenged her brother, Oscar's ability to effectively use the company's resources; has threatened legal action)
• Nephew: Isador Levenay (author of scandalous tell-all book, lives in Ascendancy Point)
• ???: Nicola Levenay (lives in Ascendancy Point)
• ???: Federico Levenay (lives in Ascendancy Point)

References

• Michiko Clark's Talk Sport interview link

The Perplex City Sentinel

• article, 21-JUL-05 "Levenay Tell-All Book Finds Publisher" link
• news in brief, 18-SEP-05 "Levenays Battle Over Licensing" link
• news in brief, 13-OCT-05 "Levenay Signs Hayden" link
• article, 10-APR-06 "Rhygsveldt Nibbles at Levenay Empire with Local Flavours" link
• article, 10-JUL-06 "Amadora Levenay Threatens Legal Action Against CEO Brother, Family Company" link

• Season 1 Card #139 - This Sentence Is False, backside.