Mind Candy

General

• When the game began, there were many references to "MC", which proved very confusing to players
  • Named on the Perplex City Postcard as "MC"
  • Abbey Road clues mention "MC"
  • Scarlett Kiteway often mentions "Adrian/Michael/the guys from MC", and usually talks about contacting them (including through e-mail). Seems to indicate that MC is the location/organization of Sente's and the Academy's contacts on Earth.
  • Parcel Letter confirms 'MC' stands for 'Mind Candy', a Earth-based company helping Sente with the recovery of The Cube.
• Mind Candy were at E3 on 18 May 2005 and the American International Toy Fair in New York on 15 Feb 2006

Staff

Michael Smith

• CEO
• Co-founder of online retailer Firebox
• Launched Mind Candy in 2003

Adrian Hon

• Director of Play/Executive Producer
• ARG player since 2001, with The Beast
• Graduated from Cambridge University in 2003 with a degree in Natural Sciences
• Left neuroscience DPHil at Oxford University in 2004 to join Mind Candy
• Blog:

Dan Hon

• COO
• Cloudmakers moderator
• Pioneered The Trail, used by all subsequent ARG player groups
• Holds an MA in Law from Cambridge University
• Holds an MSc in Software Engineering from the University of Liverpool
• Worked with Microsoft HIVE as Lead Online Community Developer
• Blog:

Justin Berkovi

• Art tirector
• Set up and ran cult dance labels Predicaments and Nightrax
• Has produced five solo albums and performed at clubs, raves and festivals worldwide
• Also started his own design agency, and produced a wide range of work for Firebox
• Website: [1]

N. Alderman

• Lead Writer

Andrea Phillips

• Ad Hoc Polymath
• Lifelong gamer
• BA in Journalism and Japanese Language and Culture from Eastern Michigan University

Adam Martin

• CTO
• MA in Computer Science from Cambridge University

Mike Whitaker

• System Architect
• MA in Computer Science from Cambridge University

Fiona Silk

• Studio Manager
• BSc. Hons. in Computer Science from Liverpool University

Jey Biddulph

• ARG Developer

Dave Blake

• Developer
• MA in Computer Science from Cambridge
• Spent almost two years working for Jagex, developers of RuneScape

Dr. Paul McCormick

• Card Manager
• PhD in Biostatistics at Cambridge University

Jack Dixon

• Graphic Designer

Hannah Boraster

• Puzzle Designer

David Varela

• Writer

References

The Perplex City Sentinel

• article, 07-JUL-05 "Mind Candy Flounders" (link)
• feature, 23-DEC-05 "Year in Review: Newsmakers of 268" (link)
• article, 23-DEC-05 "Leaderboard End of Year Round-Up" (link)
• article, 03-MAR-06, "Earth Interviews: Mind Candy's Andrea Phillips" (link)
  • article, 23-MAR-06, "Tally Climbs to Top Place on Leaderboard" (link)