Mind Candy

Website: http://www.mindcandydesign.com/

Companion Website: http://www.mindcandypuzzles.com/

General

• When the game began, there were many references to "MC", which proved very confusing to players
  • Named on the Perplex City Postcard as "MC"
  • Abbey Road clues mention "MC"
  • Scarlett Kiteway mentioned "Adrian/Michael/the guys from MC", and usually talked about contacting them (including through e-mail).
  • The Parcel Letter confirms 'MC' stands for 'Mind Candy', an Earth-based company helping Sente with the recovery of The Cube.

• Mind Candy had a presence at:
  • E3 on 18 May 2005
  • The American International Toy Fair in New York on 15 Feb 2006

Staff

See: http://www.mindcandydesign.com/people/index.html

Michael Smith

• Chief Executive Officer
• Co-founder of online retailer Firebox
• Launched Mind Candy in 2003
• He really, really likes the game Set

Adrian Hon

• Director of Play/Executive Producer
• ARG player since 2001, with The Beast
• Graduated from Cambridge University in 2003 with a degree in Natural Sciences
• Left neuroscience DPHil at Oxford University in 2004 to join Mind Candy
• Blog: http://www.mssv.net/
• Sentinel Interview: http://www.perplexcitysentinel.com/archives/2006/07/iona_interviews_17.html
• In-Game Info:
  • Was introduced to Perplex City by Michael Smith, just after Hon started a PhD at Oxford
  • Has stated: "I don't think that we're in this for the money. We're helping because we have a genuine interest in helping Perplex City. Just as you're fascinated by our world, we're fascinated by yours."

Dan Hon

• COO
• Cloudmakers moderator
• Pioneered The Trail, used by all subsequent ARG player groups
• Holds an MA in Law from Cambridge University
• Holds an MSc in Software Engineering from the University of Liverpool
• Worked with Microsoft HIVE as Lead Online Community Developer
• Blog: http://words.danhon.com/

Justin Berkovi

• Art tirector
• Set up and ran cult dance labels Predicaments and Nightrax
• Has produced five solo albums and performed at clubs, raves and festivals worldwide
• Also started his own design agency, and produced a wide range of work for Firebox
• Website: [1]

Naomi Alderman

• Lead Writer
• Award winning author of Disobedience

Andrea Phillips

• Ad Hoc Polymath
• Cloudmakers moderator
• Lifelong gamer
• BA in Journalism and Japanese Language and Culture from Eastern Michigan University
• blog: http://www.deusexmachinatio.com/
• Sentinel Interview: http://www.pxcsentinel.com/archives/2006/03/earth_interview.html

Mike Whitaker

• System Architect
• MA in Computer Science from Cambridge University

Fiona Silk

• Marketing
• BSc. Hons. in Computer Science from Liverpool University
• Unfiction Alumni: http://forums.unfiction.com/forums/profile.php?mode=viewprofile&u=1399

Jey Biddulph

• ARG Developer
• Unfiction Alumni: http://forums.unfiction.com/forums/profile.php?mode=viewprofile&u=1351

Dr. Paul McCormick

• Fearsome Emperor Of Card Production
• PhD in Biostatistics at Cambridge University
• The mole from the Clapham Common meet

Jack Dixon

• Graphic Designer
• Formerly operated a record label, Alaska Design & Recordings, with Olli Leivers

Hannah Boraster

• Puzzle Designer
• Attended University in the West Country.
• Appeared on Reality TV

David Varela

• Writer
• "Given enough coffee, David Varela can write anything. "
• Has worked with Richard Attenborough and Sandra Bullock.

Olli Leivers

• Graphic Designer
• Briefly Attended Westminster University
• Partnered with Jack Dixon for a time at Alaska Design
• Previous Project: www.iliketodraw.net

Jo Carter

• Web Developer
• Spent 5 Years At The University Of Nottingham unsuccessfully working on:
  • A BA In Law
  • An MSC In Computer Science
• Unfiction Alumni: http://forums.unfiction.com/forums/profile.php?mode=viewprofile&u=8795
• Perplex City Profile: http://www.perplexcity.com/profile/view.qbuild?player=angelsk

Guy Parsons

• Customer Service And Community Support
• Unfiction Alumni: http://forums.unfiction.com/forums/profile.php?mode=viewprofile&u=3703
• Perplex City Profile: http://www.perplexcity.com/profile/view.qbuild?player=GuyP

Divinia Knowles

• Studio Manager, replacing Fiona Silk
• Has an Archaeology degree from the University of Wales at Lampeter
• Answers phones, balances books, and so much more.

Former Staff

Dave Blake

• Developer
• MA in Computer Science from Cambridge
• Spent almost two years working for Jagex, developers of RuneScape

References

• The Perplex City Sentinel
  • article, 07-JUL-05 "Mind Candy Flounders" (link)
  • feature, 23-DEC-05 "Year in Review: Newsmakers of 268" (link)
  • article, 23-DEC-05 "Leaderboard End of Year Round-Up" (link)
  • article, 03-MAR-06, "Earth Interviews: Mind Candy's Andrea Phillips" (link)
  • article, 23-MAR-06, "Tally Climbs to Top Place on Leaderboard" (link)
  • article, 22-JUN-06 "Mind Candy Launches New Puzzle Site" (link)
  • article, 10-JUL-06 "Wave 4 Release Rumoured As Academy Leaks Like Sieve" (link)
  • article, 13-JUL-06 "Iona Interviews... Adrian Hon" (link)
  • article, 17-JUL-06 "Wave 4 Rumours Confirmed by MC" (link)